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Expander - activities in performance model

Scope of work

From January 2010 we realize actions for Expander Sp. z o.o., which has one of the five largest budgets in performance marketing in Poland.

Complex budget management realized in sales model accounted for effect. Due to our actions about 8 000 leads are acquired every month.Creation, execution, and optimization of creation and of the advertising message. Creating and introducing new and innovative forms of advertising, which are then implemented for other customers.

tl_files/clickad/ikony/sem_nr.png Search Engine Marketing
tl_files/clickad/ikony/seo_nr.png Search Engine Optimization
tl_files/clickad/ikony/epr_nr.png e-Puplic Relations
tl_files/clickad/ikony/cpc_nr.png Cost Pear Click

Client: Expander Advisors Sp. z o.o.
Branch: financial services
Product: performance model
Website: www.expander.pl

Objectives:

  1. - build company’s image,
  2. - generating leads, acquiring customers through marketing and advertising on the internet while the client pays only for results,
  3. - use of various channels to reach,
  4. - use of various forms (banner campaigns, search engines, mailing).

Effects:

  1. - Monthly acquisitions of about 8 000 contact forms. During this time we get over 300 million page views. Monthly reach is 82% of Polish internet users,
  2. - Campaigns are carried out in CPM, CPC and FF models.