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ERA GSM - promotional activities

Scope od work

In 2008, the ClickAd Group has conducted continuous promotional activities for the ERA GSM. They were realized on all entities on the Internet, ranging from large, ending with the niche sites.

Purchasing activities for the ERA GSM took place in all models of settlements. Through a comprehensive approach 95% of Polish Internet users came into contact with the  advertisement of ERA, in average 2,5 times.

tl_files/clickad/ikony/sem_nr.png Search Engine Marketing 
tl_files/clickad/ikony/seo_nr.png Search Engine Optimization
tl_files/clickad/ikony/epr_nr.png e-Puplic Relations
tl_files/clickad/ikony/cpc_nr.png Cost Pear Click 

Client: PTC Sp. z o.o.

Branch: telecomunications

Product: promotional activities

Website: www.era.pl

Objectives:

  1. - maximize coverage in the target group,
  2. - minimize costs in the target group,
  3. - build company’s image,
  4. - introducing a new brand Heyah into the market.

Effects:

  1. - In 2008, we have completed 45 campaigns for ERA. During this period, we generated over 3 billion page views,
  2. - We have managed to reach 95% of Polish internet users,
  3. - The average CTR we generated is 4.2%
  4. - Campaigns were planned in CPM, CPC, and FF models.
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